Highly targeted Multi-Media campaign

marketing the festival

Comprehensive far reaching marketing, advertising and PR campaign (broadcast, print, online and social media) reaching millions of AB1 adults in London and the South East and positioning the House & Garden Festival as a must-attend interiors, lifestyle and gardening event in the summer. The Festival is a highly effective retailing platform which gives you the opportunity to meet these traditionally hard-to-reach, discerning consumers face-to-face in a relaxed and sophisticated atmosphere. Book your stand early to gain the maximum benefit from this extensive marketing and PR campaign.

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Marketing Campaign Targeting An Affluent & Discerning Audience
Marketing Campaign Targeting An Affluent & Discerning Audience

UNIQUE PARTNERSHIP WITH HOUSE & GARDEN MAGAZINE

  • It is no coincidence that the House & Garden Festival is being launched at the same times as the magazine celebrates 70 years as the pre-eminent media brand for design and decoration
  • Extensive advertising and promotion in House & Garden magazine (readership 572,000 and circulation 113,047) will include online, editorial, inserts, advertorials, advertising, publishers letter and subscriber emails
  • This will be supported with advertising, emailing and promotion across other Condé Nast titles including Vogue, Tatler and Vanity Fair

DEDICATED PR CAMPAIGN

  • Targeting interior, garden and lifestyle press to include broadcast media, national & regional press and online channels
  • Working closely with partners, sponsors and exhibitors to create compelling and bespoke news stories that promote the show, help drive footfall and partners, sponsors and exhibitors objectives

500,000 LEAFLET & INSERTS

  • Distribution of 500,000 leaflets in interiors titles, via exhibitors and local businesses and key partners.
  • 150,000 distributed via direct mail to previous visitors and Clarion's affluent databases
  • Magazine inserts (including House & Garden, World Of Interiors, Tatler, The Week and other key gardening, interior and lifestyle publications) and high foot fall affluent areas within the local area

DEDICATED 2.3 MILLION E-MAIL CAMPAIGN

  • Estimated 2.3 million targeted emails sent to high-net-worth individuals including Clarion Events 400,000 strong database collated from our portfolio of luxury consumer events including Olympia Arts & Antique Fair, Spirit of Christmas Fair and Luxury Travel Fair
  • House & Garden subscribers, Condé Nast subscribers including Vogue, Vanity Fair and Tatler
  • Other media partners, sponsors, associations plus other affluent interior, garden and lifestyle databases

ADVERTISING & ADVERTORIALS

  • Magazine advertising in House & Garden magazine and across other Condé Nast titles such as Vogue, Vanity Fair, Brides and Tatler
  • National & Regional Press advertising will include The Mail on Sunday, The Times, The Daily Telegraph, The Sunday Telegraph and Evening Standard
  • Advertising in other interior, garden and lifestyle press

ONLINE ADVERTISING & PROMOTION

  • Comprehensive on line advertising and promotional campaign on www.houseandgarden.co.uk
  • Online campaign which will include strategic interior, garden and lifestyle sites, Google Ad words, Google Content and Display Networks

SOCIAL MEDIA (FACEBOOK, TWITTER, INSTAGRAM, PINTEREST AND GOOGLE PLUS)

  • Comprehensive social media campaign rich in content through the House & Garden Festival social media channels - Facebook, Twitter, Instagram and Pinterest as well as social media promotion and activity via House & Garden magazine and other partners, sponsors and exhibitors

STRATEGIC BRAND PARTNERSHIPS

  • Promotion via our high-end partners which last year included John Lewis, Kew Royal Botanic Gardens, V&A, Vogue, The Telegraph, Country and Town House, Bridge for Design, British Institute of Interior Design, KLC School of Design, Louis Roederer, the English National Ballet, Ocado and The Week to name but a few.

More about exhibiting at the festival

Stands come in a range of dimensions from 4m 2 to 80m 2 to suit all budgets and requirements but, with limited availability, apply soon to avoid disappointment. Shell scheme stand bookings offer the ideal solution for exhibitors ensuring that your... Read More
Applications are now open for the House & Garden Festival 2017. The festival operates a strict vetting procedure to ensure that all products are suitable for the look and feel of the event, appeal to the tastes of our discerning audience and add... Read More