Steven Parsons

Brand Director, Wools of New Zealand


Steven Parsons graduated in textile design from Massey University in Wellington and is now the brand expert for Wools of New Zealand. Steven initially used his design skills as an interior design consultant before spending over a decade as the Design Manager for a large international carpet brand. Steven has been involved in the design of carpets for luxury residential projects, International corporations, major airlines and hotels as well as everyday people’s homes. For the last decade at Wools of New Zealand Steven has been focussed on building a brand with innovation and sustainability, working with upholstery, carpet and bedding companies, interior design associations and retailers to create beautiful products and to promote the benefits of wool fibre. Steven has a passion for textiles and sustainability and plays a leading role in the development of new materials and standards that protect the environment, the animals and the people that make the objects we live with. During his career Steven has won multiple awards for his designs and received accolades from community groups as a recognition of the pride and passion he brings to every project. Steven is a member of several industry initiatives that foster young talent and deliver innovation such as the Huddersfield Textile Centre of Excellence and more recently the Future Fashion Factory. WOOLS OF NEW ZEALAND Wools of New Zealand is a 100% farmer owned company that works with international brands to promote products traceable back to its farms in New Zealand. The companies UK partners include Crucial Trading, Ulster Carpets, Camira fabrics and Hypnos Beds.
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